What is the African Manifesto

African Manifesto

The word African specifically relates to the indigenous people of the African continent and their descents in the Diaspora ( Caribbean , Americas , Arabia , etc). The race-nationality model such as that currently employed by African-American, African-Brazilian and African-Caribbean communities more accurately describes the identity whilst fully articulating the history and geopolitical reality.

The miscellaneous usage of the label 'Black' within this site reflects its contemporary use as a means to denote a specific

sociocultural and political context. It is recognized as a colloquial term that was fashioned as a reactionary concept to derogatory racial epithets in the 1960's. It is offensive when used as a racial classification code word to denote African people. Other such denigrating terminology when made in reference to African culture, heritage or identity are 'Tribe', 'Sub-Saharan Africa', or 'black Africa '.

Wednesday, November 7, 2012

African-Americans Wield Considerable Consumer Power

WASHINGTON, D.C. — September 22, 2011 — (NNPA)–African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released today, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.

“and, that this understanding will propel those in the C-Suite to develop stronger, more inclusive strategies that optimize their market growth in Black communities, which would be a win-win for all of us.”

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